June Crafts Report Trends and Tips

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A Great Loss

We are sad to announce the passing of Carol Sedestrom Ross, co-founder of CERF+ and GLM's emeritus director of craft marketing. Ross, called the mover and shaker in the craft field by CERF+, died unexpectedly of a heart attack on Monday, June 14, in Houston, Texas. She is survived by her husband, Adrian; two daughters, Kirsten Sedestrom and Amy Love; and three grandchildren, Madison, Gus and Gordon.

Memorial gifts may be sent to Centro Infantil San Pablo, a pre-school for underprivileged Mexican children with which Ross was actively involved. Tax-deductible donations should be payable to Centro Infantil San Pablo, Inc., and mailed to Centro Infantil San Pablo, Inc. PMB 141A, 220 N. Zapata Hwy Ste 11, Laredo, Texas 78043.

Watch future issues of The Crafts Report for our tribute to Carol.



Just Ask by Donald Clark

Q: When packaging up a purchase, I use cheap plastic bags. However, I've noticed other artists using the more expensive craft paper bags, bags with their brand name embossed on the front, or even cloth bags with their names printed on them. Is expensive packaging really necessary in consumer's eyes?

A: What you need to know is that the customer doesn't throw away the well-designed and constructed bag. In a 2007 issue of The New York Times, Michael Barbero wrote at length about the no-longer lowly shopping bag in his article, "Never Mind What's in Them, Bags Are the Fashion." He wrote...

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